💡CONSUMERS ENERGY💡

Powered by Charles

Meet Charles! He’s Michigan’s friendly neighborhood energy expert who loves to help others save money and energy. From his home garage he makes DIY videos with his miniature Michigan town model.

We dubbed this project a ‘mega-shoot’. It resulted in just under 400 deliverables produced. Here are some highlights.

Heavy Lifting :60 Extended Cut OLV

Investing Equals Savings :30 OLV

Sneaky Home Energy Wasters :30 OLV

Small Changes Win :30 OLV

Save Time, Money & Energy :30 OLV

Roles: Art Direction Lead, Concepting, Design

Copywriter: Reed Sullivan

Creative Directors: Michael Oxner + Daniel Sinisterra

ECD: Stephen Osterman

Agency: Doner