💡CONSUMERS ENERGY💡
Powered by Charles
Meet Charles! He’s Michigan’s friendly neighborhood energy expert who loves to help others save money and energy. From his home garage he makes DIY videos with his miniature Michigan town model.
We dubbed this project a ‘mega-shoot’. It resulted in just under 400 deliverables produced. Here are some highlights.
Heavy Lifting :60 Extended Cut OLV
Investing Equals Savings :30 OLV
Sneaky Home Energy Wasters :30 OLV
Small Changes Win :30 OLV
Save Time, Money & Energy :30 OLV
Roles: Art Direction Lead, Concepting, Design
Copywriter: Reed Sullivan
Creative Directors: Michael Oxner + Daniel Sinisterra
ECD: Stephen Osterman
Agency: Doner