👩🎤SPOTIFY - YOUR DAILY DRIVE👩🎤
HEAR OUT THERE
We were tasked with the challenge to get people to listen to the Spotify Your Daily Drive Playlist in the car after a year of not leaving their homes.
Here, we created a plan to incentivize people to get back on the road with live music that can be unlocked and streamed by jamming out while driving.
Hand drawn frame-by-frame animation by yours truly.
Created for the 2021 One Club Young Ones Award Show
Case Study
Roles: Art Direction, Concepting, Animation
Copywriter: Isaac Swedlow