🍩VOODOO DOUGHNUT 🍩
These doughnuts will ruin your life. From the moment you step through those hellish pink doors, nothing will ever be the same. You might start noticing particularly unsettling clouds following you around, you might wake up with clown-sized feet, or your pet lizard Ralph might kidnap your dogs, forcing you to solve riddles in exchange for their freedom.
But it’s all worth it for just one bite of a Voodoo Doughnut. Indulge if you dare.
🏆 Silver Austin ADDY - Art Direction
🏆 Silver Austin ADDY - Illustration
🏆 Silver Austin ADDY - Copywriting
🏆 Bronze Austin ADDY - Integrated Brand Identity Campaign
🏆 David Roth Comedy in Advertising Award
🏆 Featured on Clio’s Ads of the World
Out of Home:
In cities with Voodoo Doughnut locations, such as Denver, Portland, Austin, and Los Angeles, strange murals will begin to appear.
In-Store Experience:
Don't think you'll be escaping Voodoo Doughnut unscathed. Everywhere you turn is just another chance to get cursed.
Tabletop Design
Store Entrance, Coasters, Posters, Cups
The Cursed Menu:
Order the most unholy doughnuts from the menu to receive the cursed box.
Spin the wheel to decide your unique fate…
Delivery:
Thought you could avoid getting cursed by ordering from home? Think again.
Experiential:
Signed up as a normal Uber, The Cursed Cab will give passengers a choice: have a regular ride or enjoy a free doughnut and receive a curse.
Social:
Roles: Art Direction, Illustration, Concepting
Copywriter: Jacob Shipley